Demo case file · Technical
B2B collaboration software company
Product Analyst
This is a demo case file: a realistic example written from commonly known interview formats, not a real candidate's interview experience.
Questions asked
- Daily active users are flat, but time spent per user fell 15% this month. What's your analysis plan?
- Define a north-star metric for a team collaboration tool, plus two or three guardrail metrics.
- How would you tell whether a sudden spike in sign-ups comes from real users or bots?
What to expect
No coding in this round. They wanted me to ask whether less time spent could actually be good (people finishing work faster). Guardrail metrics had to be things that would catch the north-star metric being gamed.
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