Demo case file · Case interview
Global consumer goods company
Assistant Brand Manager
This is a demo case file: a realistic example written from commonly known interview formats, not a real candidate's interview experience.
Questions asked
- Sales of our premium shampoo are falling in one region while the overall category grows. Diagnose the problem.
- How would you launch a refill pack without cannibalising sales of the full bottle?
- Tell me about a time you led a team without formal authority.
What to expect
A marketing case with a table of sales, price and distribution data handed over mid-way. They liked hypotheses tied to the consumer (who is switching, and to what) rather than a generic 4Ps checklist.
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